Himfr. com reports AMD will change the marketing strategy, emphasis was placed on the chip

Posted on August 30, 2010, 5:52 am

AMD, according to foreign media reports recently said that preparing for a change in the past Bipin performance with Intel’s marketing strategy, has decided to focus on improving the users understanding of their own chips. Over the years, AMD was the CPU speed on the most important item to consider, but the company said today focus more on marketing the speed of the processor on the chip, but more focused on how they affect the computer at work. Vice-president of global marketing Leslie Sobon AMD, said in an interview, the user must know the technical details of the microprocessor, for them, even more important is the adoption of the chip, the computer can process any task. And this idea of a new marketing strategy should be published on Thursday, was named “Vision”. The industry assumes that Intel microprocessors with the war years of the competition, AMD failed to obtain an advantage, it may change AMD’s marketing strategy to promote true reason. It seems that people in the industry, AMD would probably communicated to the market from AMD and Intel battle has been defeated. Between 2003 and 2006, three years, AMD has worked with Intel, Bipin performance, but was unable to obtain advanced, in addition to its own advantage, Intel, AMD’s own implementation also contributed to his inability to gain the upper hand in competition due to the 1. At the same time, Intel is also moving with Ling (Atom) processor in the Internet access to opportunities in this market, AMD is on the market a few. However, a few years ago AMD bought ATI is still spending huge sums of its existing strengths. Chupin, the company is not only high-performance graphics chips, but also supports the high quality video content. AMD executives say that the current value of the user is becoming increasingly multi-media performance, also the corresponding general performance of the microprocessor have been neglected. AMD said: “The most favorable situation for us.” The new marketing strategy should help AMD to Intel to regain market share. Because AMD chips designed by the benefits to users more powerful and attractive. To Intel, the brand is too complex to allow a large puzzle. Even if Intel had in June this year, the brand has been simplified, and retained only the Atom, Celeron, Pentium 4 and Core brand, but for their own products, said the company would continue to be conducted in accordance with different technical requirements for promotion. U.S. research firm Endpoint Technologies Associates analyst Roger Kay, AMD could undermine the technology and to help customers choose the right products, who will win the PC makers of all ages. He said, AMD can be through a new marketing campaign to inform customers which products are suitable for watching normal video, which, to watch videos in high definition, and are suitable for the production of high-definition video. It is reported that Intel plans to launch later this year for laptops and smart Arrandale Clarksdale, Larrabee chip in the next version. puce Larrabee will include multiple heart graphics processing capabilities integrate with the x86 architecture, improving application and graphics performance. The chip is likely to be called the GPU, mainly for market high-end gaming and the need for parallel processing and graphics capabilities of the industry’s market, such as oil and gas exploration. But anyway, many experts analyzed that, AMD, after changing the marketing strategy of Intel yet as soon as possible to regain market share.