5 easy steps to save money and increase sales online discounts with Right Abe Nowby CherianCopyright © 2009 As you know, leading companies are reducing their costs of advertising online, greatly reducing the total cost of advertising. In fact, even pay-per-click costs are at their lowest at this time. As a small business owner, you reap the advantage of this opportunity. The truth of the matter is that in today’s economy, marketing is more important than ever before. An Epsilon CMO Survey in September 2008 showed that 94% of marketing directors believe that “a difficult economic period is precisely the time when marketing plays a key role.” Let’s flash back just a year earlier. If you need to make an offer for a popular keyword, you would pay $ 3 – 7 per click! This was due largely to large companies to lead the CPP to higher costs, a strategy they use to keep little boys away from their potential clients. However, PPC has become more affordable in this economic downturn. Now is the time to raise your advertising efforts, while costs regularly hit rock bottom. Today There are several ways for small businesses to save money, reduce costs and acquire new customers at the same time. 1. networking sites as a lever to generate business – Spend a few hours a day building relationships on social networking sites. Make yourself and your products and services company and earn the trust of others. Some major social networking sites I use, and strongly recommends that you join: – http:/ / www. Twitter. com – http://www. LinkedIn. com – http://www. startupnet. com – http://www. ryze. com – http://www. tribe. Net 2. Use the Article Marketing to promote traffic – Article Marketing remains one of the most effective ways to attract your target market to your website, and convince them that you are the best for their needs. Here are some tips to ensure your marketing Article works for you: – Commit to writing at least 2 articles per day – Offer something free of value in your resource box – Submit to the article directories as you can – Promote your items on your list of home. – Giving permissions to reiterate to publish your articles 3. Do not stop your best source of bulk traffic – The best source of bulk traffic is paid advertising. This is very pleased for owners of online businesses, because right now the most paid advertising services are priced to sell. You can pay much less expensive and reach double or triple the number of people in your target market. Email Marketing and advertising are particularly effective ezine and drive tons of traffic to your site (s) by the thousands: – Email Marketing Services: http://www. Rent-a-list. com – Cheap Pay-Per-Click Advertising: http://www. adclickmedia. com – Promotions Safelist: http://www. businessworldlist. com – Classified advertising: http://www. 1stopclassifieds. net 4. Base contact with your subscriber list often House – How often do it to your mail list? The way I see it, if the content you post your own lists are quality and useful, you should send your list as often as you can. If you were happy d ‘helping your customers, would you contact them only once a week? No, you are in contact with them at least once a day! You do not list a house? create one here: http: / / www. imediamarketingtools. com 5. Post blog entries on a consistent basis – How often should you update your blogs? new Google PageRank algorithm seems to care more about how you maintain a rate of more frequent post the number of posts you have. I personally think that you send at least one blog entry every day. Try these platforms blogs excellent free: – http://www. Blogger. com – http:// www. wordpress. com – http://www. LiveJournal. com Remember, marketing your site consistently by the use of the above channels will do good things for your business during this economic slump and large things for your business when the picks!