Posts Tagged ‘marketing’

BriefLogic Today Unveils a First of Its Kind SaaS Application for Marketers and Agencies at Federated Media’s Conversational Marketing Summit in New York. Agencies Cheer.

Wednesday, July 20th, 2011

BriefLogic Today Unveils a First of Its Kind SaaS Application for Marketers and Agencies at Federated Media’s Conversational Marketing Summit in New York. Agencies Cheer.












Austin, TX (PRWEB) June 07, 2011

BriefLogic, a marketing services company, today announced the release of BriefLogic.com™, a first of its kind software application that will help enterprise marketers and agency account managers write more effective assignment briefs and project proposals. Today’s launch, unveiled at the Federated Media CM Summit in New York, follows closely on the heels of what may be one of the most commented-on stories ever in industry publication, “AdAge,” titled “Marketers, Quit Blaming Your Agency — It’s Your Brief at Fault.”

“Improving briefs is simple logic. We all know the axiom ‘garbage in, garbage out,’” said Casey Jones, CEO of BriefLogic. “Better briefs are the exact opposite. Quality in equals quality out.”

BriefLogic customers, including marketing giant Verizon Wireless, who are currently using the company’s template-based program, can upgrade to the new software. Marketers can use BriefLogic.com™ to help improve their documented input to their agencies, and agencies can use the same platform to help create project proposals or scope-of-work agreements that are more likely to get approved, thereby creating higher quality, more cost-effective campaigns.

BriefLogic.com™ Benefits

    BriefLogic.com™ will be the only service that offers an easy-to-use, form-based library of briefs for every type of marketing deliverable;
    Clients using BriefLogic.com™ may access how-to and best-practices tips to help with the more challenging aspects of the assignment brief or project proposal;
    As a collaborative tool, Brieflogic.com™ comes equipped with workflow features that enable multiple users to create and contribute to the development of an assignment brief or project proposal; and
    BriefLogic.com™ allows for development of a storehouse of definitions for target audiences, key messages, and other information that should be used across many deliverables and programs.

In commenting on the need for a more disciplined approach to marketing platforms and tools, Bruno Gralpois of Visa, a former director of global agency management at Microsoft, said, “the largest pool of resources we can find to face these extraordinary economic times is not to be found in continuing to pressure our Agency partners as though their output was a casual commodity. It is to be found in more careful management of our responsibilities as Clients. It is to be found, in part, in what BriefLogic refers to as Input Economics.”

Supporting Resources

    For more information on BriefLogic, please visit: http://www.brieflogic.com

About BriefLogic

BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way. The company’s new SaaS program, BriefLogic.com™ will help ensure that companies and agencies can create high quality and consistent input briefs for all marketing deliverables. BriefLogic helps marketers experience drive ROI improvement across all expenditures with training, software and consulting services to address problems early, before substantive costs have been incurred.

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Affiliate Elite: New Affiliate Marketing Software!

Friday, July 8th, 2011

Get a giant list of all CB affiliates for any product. Instantly see all Adwords keywords for any domain. Spy on Adwords and Yahoo Search Marketing ads and much more!
Affiliate Elite: New Affiliate Marketing Software!

Article Marketing For Profits

Tuesday, July 5th, 2011

High converting, pro sales page, tons of promotional material: articlemarketingforprofits. com/affiliates. Over $20/sale and product has been very well received.
Article Marketing For Profits

One Marketing Secret That Will Boost Your Profits – Or it’s For Free

Thursday, March 17th, 2011

How This One Marketing Secret Made $42,700 In One Month. Explode Your Profits The Fastest, Easiest And Most Reliable Way.
One Marketing Secret That Will Boost Your Profits – Or it’s For Free

Internet Marketing 2010

Monday, March 7th, 2011

Internet Marketing 2010

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Internet Marketing 2010

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ConductingOrders is an organisation, where some of the most accomplished Internet marketing consultants have come together to create a new and improved way for advanced Internet Marketing. No screaming, shouting and idiotic claims, but clean focusing on increasing traffic of qualified visitors for its clients websites. ConductingOrders realized that besides its comprehensive program for Internet Marketing and even with a team of skilled Internet Marketing consultants, the new marketing media emerging from Social sites, made it necessary that also they themselves learned it all. The company decided therefore to locate the planet’s ten finest specialists in Social Media Marketing. After discovering many mind-blowing success stories, they decided on establishing a close cooperation with someone who really knew about social media marketing and had a large following. The person selected was Mr. Reinhard Muller. Born in Scandinavia, with a prestigious career in advertising, Reinhard moved some year ago to the South of France, specialising in Internet Marketing. Then Social Media Marketing started to take off – and Reinhard saw the ‘possibilities’ and became passionate about this new media, making himself and his team into one of the world’s top specialist operating on Twitter, MyFace and YouTube.               What Reinhard Muller created is now known as:                                                 DIALOGUE. The Social Media Marketing Tutorial. DIALOGUE can be operated in limited geographical areas. Social Media Marketing is now used by start-up and established companies, manufacturing units, artists, local suppliers, restaurants, authors, dentists, printers, publishers, hotels, caterers, delicatessens, supermarkets, sports-clubs, health clubs, estate agents, photographers, retail shops, hairdressers etc.   Companies uses Social Media Marketing primary – a recent poll made clear – to interact in a new way with customers – one to one – to drive very motivated traffic to their website and stop damaging complaints or disputes with their customers, which nowadays can spread like a wild-fire. There is no marketing cost when using DIALOGUE Social Media Marketing,  but an investment in 2 x 15 minutes daily is vital. These are many large companies using Social Media Marketing on a daily basis: Amazon, Dell, Motorola, Starbucks, Urban Outfitters, Coca Cola, ComCast, Vodafone, Quantas, Virgin, Ford, Samsung, Kodak and so it goes on. DIALOGUE Social Media Marketing is a marketing tutorial, lasting 90 minutes.    Listen and repeat as you feel like. It is up to you.                                               Easy to understand, presented in manageable sections, with practical examples, which take one, step by step through the complete social media marketing, making it crystal clear that one can’t be stuck thinking like yesterday and that one must be where the action is.                                    It warns of the damaging long-term effect of launching wrongly as any self-appraisal is definitely out. Avoid years of experimenting, grave mistakes and time waste.   No one can do this alone.                                                                                          It shows how to protect your brand, being aware right away of a sudden attack from a single unhappy client. Learn how to administer the time working on Social Media by promoting the right person inside the company to be in charge.                                                  DIALOGUE is backed up with: hands-on help – 24 hours support email line – regular telephone seminar called Webinar, keeping the participants regularly updated with the latest news – DIALOGUE is sold with a 60 days money guarantee and comes with the impressive, THE DIALOGUE SOCIAL MEDIA BOOK. Illustrated and crammed full of exciting details and true stories Useful as a guide for years ahead or to impress clients in the reception. The price is US$ 224. 00 or UK£ 145. 00 or Euro 148. 00. All Inclusive. Here are four examples from well-known organizations, which speaks strongly for itself. The wizardly world of Harry Potter.                                                                  Cindy Gordon, vice president of new media partnership at Universal Orlando Resort together with her counterpart at Warner Bros, realizing that millions of people are passionate about all things Harry Potter, pinpointed seven people at the top of various Harry Potter fan sites and invited them to participate in a top-secret Webcast. And those seven people told tens of thousands. It is estimated that by the power of word-of-mouse, 350 million people round the world heard the news. No expensive marketing. Dell Computers.                                                                                                 The goal was to bring back the connection with the consumer in an innovative way and sell more products. The budget was zero. Social Media Marketing was introduced. Contacts with clients were started. Questions were answered right away. It all was suddenly very live and active on a 24-hour basis. Mark Jarvis, Dell Computers CMO, estimate the initiative created half million turnover and loads of good will for the well-known brand. Zappos Shoes.                                                                                            Founded in 1999, selling nothing the first year. Now projecting a billion dollars in turnover for 2009. The company’s impressive reputation for service has been build up by word of mouth and recommendation via Social Marketing. Without Social Media Marketing this would not have been possible. Zappos even train their employees on the effective use of Social Media. Four hundred employees now use Twitter. The company CEP uses Twitter for everyday business. To sell shoes the staff talk with customers and invite them and their friends to ‘happy hours’ organised by the company. Club Med.                                                                                                         The Club decided to send a good blogger on an all expenses paid holiday to Chamonix, to describe the experience exactly as it was on Twitter and place photos via TwitterR. Her messages were taken up by many blogs and then spread between like-minded people. The cost of sending someone on holiday became out of proportion to the enormous buzz created round the Club Med at Chamonix followed by long term bookings. Barack Obama Presidential Campaign David Meerman Scott used Social Media Marketing and sound principles when running the Presidential Internet Campaign.   A one-day conference for Social Media Marketing, which is popular in London, Paris, New York and Tokyo, cost around £350. 00 per person. The financial crises and now Green Shoots appearing, has made Social Media Marketing the marketing tool, more and more companies turn to. The no cost, the large audience and that it is fast working, has made it a must. DIALOGUE Social Media Marketing Tutorial is only available from www. ConductingOrders. com    

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About the Author:John Eide is a highly skilled internet markeeter, working for ConcuctingOrders. com as the senior markeitng consultant.

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The advent of Web 2. 0 has given rise to the Social Networking evolution. It has transformed web interactivity to a whole new realm. The forces and its impact are still being carefully, apprehensively and sometimes skeptically monitored by corporate marketers globally.
Factors holding back Social Network Marketing Corporate Spending
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To understand the inertia is to understand the psychology of the corporate decision making which is fundamentally financial based, to say the least. Without a convincing business model and ROI measurement system, companies who dare to venture into social network marketing is seen as shooting in air.
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The public relations professionals, corporate marketers, CMOs and CFOs of even the largest corporations are only now starting to grapple with the real impact of how the social networking platforms. Until they are able to derive a strong business model and financially viable strong business model supported by convincing ROI measurement system, corporate decision makers will be staying on the sidelines, merely monitoring the scenes and not getting their hands dirty.
This has broached an age old chicken and egg issue. One should spend in order to enable the success of social network marketing or wait at the sideline until someone develops a viable business model is developed as an industry standard and miss out on the first movers advantage on massive business opportunities. CMOs and CFOs, this is some food for thought.
While currently, there are corporate commitments in Social Networking spending, these are expenditures mainly by related industry major players or big budget spenders like IBM, Reuters, Nike, Adidas, Proctor and Gamble etc with vested interest as first movers testing the system. There is much convincing work to be harnessed before others jump onboard the bandwagon.
However, there is at least one fact which we can ascertain to be true, that Social Networking, with its more than 300 social networking sites worldwide, and cumulative membership of close to one billion people, is definitely a future if not current consumer force waiting to be mined for gold.
 

SMB Marketing

Monday, October 18th, 2010

The term SMB marketing typically refers to the task of a Chief Marketing Officer crafting a proper strategy to market his company’s products and services to the small to medium business channel. Within every large corporation, there are multiple executives that have some involvement in how a product or service is ultimately sold and delivered to a small-medium sized business, but for the purpose of this article we will solely focus on the marketing efforts.
 
Defining the SMB Market, let alone crafting a strategy for SMB marketing can be a challenge. According to Wikipedia, a small business is typically defined as one having 10 or fewer employees. A medium business is considered to be an organization with fewer than 500 employees, but having more than 10 employees. These definitions vary from country to country and more importantly, from company to company. Regardless, the SMB market is a growing and relatively untapped market for most Fortune 1000 and large companies. In recent years, nearly every single large company has jumped on the bandwagon and committed to driving significant revenue gains from this small to medium business channel.
 
From a marketing perspective, there are many considerations that a Chief Marketing Officer will consider for his SMB Marketing campaign and processes. Ahead of considerations for the campaign, the Chief Marketing Officer will work closely with brand managers and product managers to ensure that the product addresses the key points that small to medium business owners seek when purchasing a product or service for their business. These three points that resonate with the smb community are as follows. First, the product or service should help to drive the smb customers sales. In other words, the product or service will be perceived with great value if it can help grow the smb customers revenues. Secondly, they’ll look for products that can help reduce existing costs. In light of a slowing economy, small to medium business owners are constantly in search of products that will reduce relevant line item expenses. Third and lastly, smb customers look for products that can improve their standards of living. In other words, they want a product that might keep them from going to the office on a weekend. Or they may seek a service that allows them to outsource a function of their business that they simply aren’t good at or strongly dislike like their warehousing functions. Regardless, the CMO of every large company will look to ensure that his or her smb marketing strategy incorporates or addresses one of these three items.
 
Once those items are addressed, the chief marketing officer is now ready to address the issues of pricing and packaging. Is the product priced so that it is perceived as a true value? Is the packaging reduced so that it’s appropriate in quantity and scale for a smaller business?  These are some of the key considerations that must be in place for a successful campaign. Finally, the CMO will reach the point where he can craft a specific smb marketing strategy to successfully increase his or her company’s revenues from the smb channel customer.

Top 12 issues your directors should know about eMail marketing

Sunday, October 17th, 2010

#1. eMail is used by all types of organisations Over a decade into the internet revolution, you would think that eMail marketing would now be acknowledged as a valuable asset, even by company directors. This assumption is made at your own risk. It’s better to demonstrate eMail’s acceptance in the language that your directors understand – numbers. eMail is the most widely used internet-based communication channel and it’s the cornerstone of viral marketing. A few facts are worth pointing out: Sending and reading eMail remains is the #1 activity on the internet 99% of internet users say they use eMail 96% of internet users check their eMail weekly or more 60% of internet users checked their eMail yesterday There is simply no other internet-based, one-to-one communication strategy with the adoption rate, reach, and usage that eMail enjoys. #2. eMail Is cost-effective There is also no other marketing medium as cost-effective as eMail. With pay per click for example, you have to rent keywords. With direct mail, you have to pay for printing and postage. With eMail, you can cost-effectively use your own data to build your own proprietary list of subscribers who are interested in your products and services. Remember, your eMail subscribers are a company asset that no competitor can reproduce. Even better, eMail lets you communicate with subscribers through a direct, internet-based medium that is very affordable and provides instant delivery. Today’s tough worldwide economy demands that marketers look more closely at the ROI of their marketing campaigns. In times like these, eMail continues to be an excellent investment. It offers a highly-engaging, customisable, highly-targeted medium to strengthen customer relationships, produce sales, and improve brand recognition. What is there not to like about eMail? #3. eMail is profitable The US Direct Marketing Association’s annual survey has revealed that eMail marketing provides the highest ROI of any direct marketing tactic – whether it’s online or offline. In its 2008 survey, the DMA (USA) found that eMail generated £30 for every pound spent. That’s an ROI of over twice that of any other online marketing tactic surveyed. The possible danger of sharing eMail’s ROI with your company directors is that they may see it as a justification to send out unwanted “scattergun” eMail, instead of more permission-based, focused eMail. Emphasise to your directors that “eMail is not direct mail”. The eMail inbox is not a postbox – it’s a far more personal space. eMail subscribers dictate the terms of their marketing relationship with you. Unfocused, mass mailing is not a valid strategy – it’s a recipe for subscriber revolt and delivery problems. Better ROI comes from developing a long-term eMail marketing strategy, designed to build relationships. eMail is superb for customer retention and lead nurturing. Once your directors understand that eMail ROI is tied to subscriber satisfaction, they will be more inclined to accept your long-term marketing communication strategies. #4. eMail must be permission-based It’s worth continuing to emphasise to your directors that the inbox is not the postbox. Many recipients will simply use the “Delete” button to purge unwanted eMails. Worse than that scenario, aggrieved recipients can hit the “Report Spam” button and potentially block your company from sending any eMail to other recipients at that domain. A recent survey by MarketingSherpa and Q Interactive found that 48% of those who use the “Report Spam” button do so for reasons other than the regulatory definition of “unsolicited commercial eMail”. Instead, they use a perception-based definition based on “dissatisfaction”. You must convey to your directors that the majority of subscribers will lump all of the following complaints into the “spam” category: eMail that is not requested eMail with irrevelant or uninteresting content eMail that is sent out too frequently If your company does not respect subscriber preferences like content and frequency, it will be treated like a spammer, and it will suffer impaired eMail deliverability and declining ROI. Here’s how to treat your subscribers: Treat subscribers individually Respect each subscriber’s unique preferences like content and frequency Provide them with timely, relevant content that meets their needs An eMail strategy that incorporates this subscriber philosophy will avoid the spam button and help develop meaningful, long-term customer relationships. #5. eMail needs data integration As you explain the detail of eMail marketing’s high ROI to your directors, you will inevitably need to cover the two important subjects of resource allocation and data integration. Unfortunately, this is where the cost-effective nature of eMail can work against you. In a recent survey “Maximizing Routes to Revenue” (a CMO Council survey from 2008), over 70% of marketers surveyed felt they were not realising the full revenue potential of their current customers. Consider a website development project for example – it’s well understood that there will be significant third-party costs including software, creative design, development, testing, and maintenance. Consequently, significant resources are allocated to this type of campaign. eMail marketing, on the other hand, is often a small line-item near the bottom of a marketing budget. While eMail’s ROI far outpaces every other medium, spending on it often lags behind, because it is seen as a retention vehicle with deployment costs far lower than other marketing tools. Experienced eMail marketers will understand that eMail deployment is actually only a small part of the investment required. The other key components are: Personnel: employing knowledgeable eMail marketing experts committed to building long-term results Data Integration: investing time and human resources in a strategy that brings website, CRM, and response data together to make eMail interactions more relevant, personal, and timely In these budget-conscious times, the good news is that you may already have the human resources in place. What is needed is a long-term strategy to integrate customer intelligence to enable more timely and relevant one-to-one communications in the future. You will need to get your IT and CRM teams “on side”. Thorough integration can eliminate deliverability problems and cut down on IT’s burden by empowering the marketing department with easier access to relevant data. With your IT and CRM teams working together, you’ll be in a better position to demonstrate to your directors that data integration can provide significant, long-term benefits that go far beyond eMail marketing on its own, and that eMail should be seen as an integral component of the much larger IT and CRM strategies. #6. eMail is personal With your organisation’s data integration in place, you will then be able to incorporate segmentation and personalisation into your eMail marketing campaigns. The “Four Rs” are essential: The Right message The Right person The Right time The Right channel A 2008 CMO Council Survey, “Maximizing Routes to Revenue” reported that “60 % of marketers surveyed are introducing better segmentation, profiling and targeting strategies, while 49% plan to add or improve database marketing systems and 30% intend to acquire new analytics capabilities to better target and engage”. When explaining this to your directors, it’s essential to demonstrate that personalisation is far more than simply beginning your eMail with, “Dear John. . . ” It’s all about using the information that your subscribers have shared with you, and combining this with data you already have from CRM systems and previous online interactions. This will enable you to deliver content that is consistent with their particular needs and interests. Examples of eMail personalisation include: Providing account status information Tailoring content based on preferences Populating content based on browsing history Reducing eMail frequency based on subscriber requests The above points represent some of the highest ROI eMail marketing strategies available today. The use of greater segmentation and personalisation is a proven way to increase spend and ongoing customer retention. Both are excellent goals to achieve in the current economic climate. #7. eMail is immediate One attribute of eMail that often gets neglected is its immediacy – your eMail is delivered almost instantaneously to every recipient. The eMail medium offers companies an “instant” channel to manage unforeseen crises and enables them to exploit opportunities as soon as they appear. To take advantage of eMail’s immediacy takes two things: Permission to send the eMail A detail-oriented team with a “rapid-broadcast mentality” It’s worth emphasising that permission-based eMail subscribers are often your most loyal, return customers. Maintaining happy, engaged subscribers should be an important part of any company’s marketing plans. If an issue should suddenly arise, your most engaged and committed customers need to be contacted quickly. The second point is that a “rapid-broadcast mentality” is required. Once you hit the “send” button, you can’t recall your eMail message – “the horse has bolted”. This differs from other forms of advertising where there is a production window in which your campaign can be amended or even cancelled. This is also different to the traditional “launch and fix” website development philosophy. Why is this “rapid-broadcast mentality” important? Because few marketers can take the pressure or have the attention to detail that eMail marketing requires. You will need to identify and retain staff (or an external agency like eMarket2) who have these attributes. A long-term eMail marketing strategy requires committed and passionate people to execute it. This sort of talent is worth its weight in gold in today’s economic environment where customer retention is vital. #8. eMail is now accessed using mobiles The iPhone (and similar mobiles) are revolutionising internet access, with eMail, websites, interactive maps, and search engines available on the move. Thanks to Apple’s decision to delay multimedia messaging (MMS) capabilities, eMail is the main way that iPhone users share photos, videos, and links. With the increasing use of smartphones for business, mobility and eMail access now go hand-in-hand. It’s now critical to determine if your subscribers are using mobiles for eMail and web access. If they do, you must offer mobile-friendly versions of eMail messages. The investment of time will result in much better responses from your mobile eMail users. #9 eMail is extremely flexible Remind your directors that eMail is the most flexible marketing communication channel ever developed. Consider for a moment these 30 different ways that organisations can, and do use eMail: Product releases Affiliate communications Lead nurturing Order confirmations Contests Loyalty club Sale notifications Monthly statements Service updates Customer service News alerts Shipping notices Drip campaigns Newsletters Store openings Event notifications Product alerts Upsell messaging Abandoned cart notifications Franchise communications Product recalls Account alerts Invitations Corporate communications Membership renewals Satisfaction surveys Coupons Membership rewards Service reminders Cross-sell messaging The overall use of eMail communications within an organisation encompass far more than simply eMail marketing messages. With today’s eMail marketing technology (eg eMarket2’s eMail systems) companies can aggregate, optimise and measure their overall eMail communications across the entire organisation. If your company is for example, still sending out untrackable, text eMail order confirmations, then it’s time to move to a single-platform eMail system. This will not only enable you to use eMail in all its different forms, but it will also provide you with the statistics you need to justify further data integration. #10. eMail is easily measurable In today’s results-motivated marketing environment, eMail is popular because it’s measurable – you get immediate feedback on who is receiving, opening, and responding to your eMail messages. The integration of web analytics with eMail is a powerful means of optimising ROI. Companies that use real-time performance data to optimise their eMail content will separate themselves from their competitors. By using web analytics solutions from providers such as Omniture, WebTrends, and CoreMetrics, organisations can easily track the post-click behaviour of their eMail subscribers. This creates vital data that can be used to assess the ROI of an individual eMail campaign. It will also aid future eMail segmentation and personalisation. The only way to find out if eMail is returning the best ROI or if it’s helping to retain customers is to examine your data in detail. #11. eMail is NOT spam There’s always a director somewhere who say “all eMail is spam”, simply because they get so much of it in their inbox. There’s no question that spam is and always will be a problem. However, if you respect your subscribers’ permission and send only relevant, timely, and requested eMails, THIS IS NOT SPAM. If your doubting director isn’t convinced, point out that prospects continue to give their permission to communicate with them via eMail. B2B prospects and customers continue to prefer eMail for: Order confirmations and “thank you” messages Financial alerts Account status updates Permission-based promotional eMails Polls and surveys about recognised companies All spam in the inbox may be eMail, but not all eMail in the inbox is spam. With eMail, you should be embarking into a one-to-one environment requiring careful listening to customers to achieve smarter and more effective relationship marketing. #12. eMail represents the future Hopefully, your directors will now no longer be pushing you to “blast out eMails” and they will value the company’s eMail list among the most important marketing assets. However, they might also start to ask you about SMS (text messaging), behavioural targeting, and other new forms of one-to-one marketing. They want to be “get with it” in terms of the latest marketing methods. Take the opportunity to encourage your executives enthusiasm and point out that new tactics like SMS have even more stringent standards and gatekeepers than eMail. With eMail, there’s no mass medium to control, only millions of individual conversations to join. Conclusion The winners will be those companies who incorporate Best Practice eMail marketing, in particular adhering to the “Four Rs” – the Right message, sent to the Right person at the Right time, using the Right channel.