Pearson Expands to Six Higher Education IT and Business Publishing Online User-Communities Developed and Managed by Media Logic
Albany, N.Y. (PRWEB) August 23, 2011
Media Logic, a nationally recognized agency specializing in marketing for a social world, is working with Pearson to rapidly expand the company’s innovative managed community marketing program in its business publishing and IT group. In its first year, the Media Logic-managed program proved itself measurably effective in helping Pearson connect in-house marketing, product development and customer support professionals with key faculty advocates, influencers and everyday product-users in a coordinated effort to build brand good will, loyalty and a willingness to recommend through real-time social marketing.
“Community marketing, where clients and their customers happily and naturally work together toward the mutually beneficial goal of better products and services, has long been a dream of businesses and agencies,” said Ronald Ladouceur, executive vice president and executive creative director at Media Logic. “Working with Pearson, we feel we’ve delivered on that promise.”
In 2010, Media Logic introduced Pearson to Zeitgeist & Coffee (Z&C), Media Logic’s social collaboration platform. Building on this platform, Media Logic developed a community model for Pearson that is part publishing platform, part customer support forum and part laboratory of innovation.
“We couldn’t do what we do without Z&C. But what really drives this whole thing is not technology, it’s a person, our conversation manager,” said Kate Valentine, director of marketing and customer experience for the business publishing and IT group at Pearson. “Our conversation manager, who is a Media Logic employee, keeps everyone on task and everything flowing. She is also the key point of contact between us and the agency.”
“Managed community marketing is a keystone social strategy,” said Ladouceur, “particularly for organizations that sell and service complex products that require ongoing education and customer support.” According to Ladouceur, managed community marketing programs drive collaboration and product development, and serve as the foundation for effective influencer marketing and social promotions. In addition to the work Media Logic is doing on behalf of Pearson, Ladouceur cited IBM’s Solutions for a Smarter Planet (http://www.ibm.com/smarterplanet) and GE’s new Txchnologist (http://www.txchnologist.com/) as excellent examples of managed community marketing.
About Media Logic
Media Logic is a nationally-recognized and award-winning agency specializing in marketing for a social world: branding, social promotions, influencer marketing and managed community marketing.
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